Earlier this year, MoneyRates.com Senior Financial Analyst Richard Barrington, CFA, published an online article analyzing a survey that MoneyRates.com performed to find the Best Savings accounts for 2014.
"The study indicates that the yields on the nation's best savings accounts have offered more than four times the interest of the survey's average rates, and that the top accounts have been consistently at the front of the pack quarter after quarter,” according to Barrington.
Barrington’s article points out the importance of finding savings accounts with consistently high rates. Barrington states, “It is smart to compare savings account rates before choosing a bank, but it is even smarter if you look at a bank's interest rates over a span of time rather than on any one day. Some banks temporarily raise rates in an attempt to draw some quick attention, but the more consistently a bank has featured leading rates in the past, the more likely it is that this is a long-term strategy that will continue in the future.”
But where can this information be found, and why is comparing it so significant? “Every quarter MoneyRates.com lists the top savings accounts, based on their average rates throughout the quarter, in its America's Best Rates articles. Then, once a year, MoneyRates.com [calculates] which savings accounts had the best rates over the course of the prior year,” says Barrington. “Identifying the banks that offer the best interest rates is important [because] if you chose the wrong bank to open a savings account a year ago, you would have earned less than a quarter of the interest you could have at one of the higher-paying institutions. At a time when bank rates are generally low, shopping for that kind of edge is more important than ever.”
Based on the mentioned survey, MoneyRates.com created this list of the top rate performers of the past year (2013). According to Barrington’s article, “Their strong performance over the last four quarters places these institutions as the current favorites to offer the best savings accounts in 2014”:
1) Ally Bank. “With its user-friendly web site and welcoming policies, such as free ATM use anywhere in the country, Ally has become something of a model for how online banking should be done,” says Barrington. “Ally also delivers some substance to back up its customer-centric style, in the form of the highest average savings account rates over the past year.” While savings account rates at the banks MoneyRates surveyed throughout the past year averaged just 0.186 percent, Ally's average was 0.883 percent. According to Barrington, “Whether it is the style or the substance, whatever Ally Bank is doing, it is attracting customers.” The most recent FDIC figures available show Ally Bank's total deposits up 15 percent year-over-year.
2) American Express Bank. With savings account rates that averaged 0.869 percent over the past year, Barrington claims American Express Bank to be “a strong runner-up to Ally Bank.” Barrington continues to state that the savings account rates at American Express Bank “edged out those at Ally Bank during the two most recent quarterly surveys, so this could be a fun competition to watch over the next year.” Like Ally Bank, American Express Bank demonstrates that offering competitive rates helps attract business, with its deposits up 22 percent year-over-year.
3) Sallie Mae Bank. Sallie Mae Bank's savings account rates averaged 0.867 percent over the past year, putting it behind American Express Bank by a miniscule margin, just two one-thousandths of 1 percent. “Though considerably smaller than Ally and American Express, Sallie Mae Bank is coming on strong,” claims Barrington. Its deposits were up by 48 percent year-over-year.
4) Discover Bank. Discover Bank's savings account rates averaged 0.800 percent over the past year, and “it showed true consistency by having the same average rate through each of the last four quarters,” states Barrington.
5) EverBank. Savings account rates at EverBank averaged 0.717 percent over the past year. Barrington says, “This is another bank whose high interest rates are helping it attract customers, [since] its deposit base grew by 27 percent year-over-year.”
6) Capital One Bank. Capital One kept its savings account rates above the 0.500 percent mark all year, averaging 0.508 percent. Also, Capital One Bank's new online arm, Capital One 360, has been offering even higher rates “and might be a competitor to watch,” claims Barrington.
7) Zions Bank. Zions Bank's savings account rates averaged 0.495 over the past year. “Zions Bank is a bit of a throwback compared to most of the institutions on this list, in that it still has a fairly extensive branch network, albeit one that is limited to Idaho and Utah. For consumers in those states who want decent rates and traditional, branch-based banking, this might be an option worth looking into,” according to Barrington.
Barrington also includes his list of Honorable Mentions:
“It should be noted that besides the consistently strong performers listed above, a number of banks that were added to the MoneyRates.com survey during the course of the year made the top 10 in their first two quarters.” These banks included Barclays, GE Capital Bank, FNBO Direct and CIT Bank. “With these banks having shaken up the leader board so quickly, it will be interesting to watch if they can continue their strong rate performance in 2014,” writes Barrington.
Barrington summarizes: “Given the recent strengthening of the economy, it seems likely that bank rates will move upward in 2014. Though rates may change, it is reasonable to think that banks that offered the best rates at the bottom of the interest rate cycle are likely to lead the next upward phase of that cycle as well.”