By Robyn Davis Sekula
You have to admit that gift cards are wonderfully convenient. Walk into a store, purchase a stack of them and you can ship them in a matter of minutes with no extra postage. For those of us who have a lot of relatives flung far and wide, it's wonderfully easy.
However, if you're a frequent gift-card giver, as I am, make sure you read the fine print. Cards sometimes have hidden fees, and in many cases, they diminish in value over time.
Here's an excellent review of the gift card business by Sandra Block of USA Today. You can follow Sandra on Twitter @sandyblock. Yes, I'm quoted in it, but I think it's particularly good because she doesn't just cheerlead the convenience - she reviews why some people don't like them and how new legislation will affect gift cards in the future.
Read on here:
http://www.usatoday.com/money/industries/retail/2009-11-13-giftcards13_CV_N.htm
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