Yesterday’s Approach Doesn’t Work Well in Today’s World

Everybody loves Goober. He’s the simple but lovable mechanic on the old Andy Griffith TV shows. I love Goober, too, but I think he represents a bygone world. Cars used to be simple, and it didn’t take a rocket scientist to fix them. A lovable guy like Goober was a perfect fit for that simple world.

Personal finance used to be like that, too. There were a few simple options, and people finally retired when they couldn’t work anymore. So they talked with their friendly banker or insurance salesman, and things worked out fine. Times were simpler, and solutions were, too.

But cars are more complex today and so are finances. People live decades after retirement, and there are hundreds – maybe thousands - of investment choices. The hometown bank is a giant corporation, and insurance companies offer a dizzying array of complicated policies. Simple approaches aren’t sufficient in today’s complicated world.

Personal finance still isn’t rocket science, but it is science. Our expert team can help sort through the issues, with minimal cost and fuss. We’re lovable, too, but we really understand personal finance and investing in this complex world!


By Dan Danford, CFP(R), Principal/Founder of Family Investment Center